Climate Change: Apple CEO Tim Cook believes AI can help businesses cut their carbon footprint.
At the China Development Forum, Tim Cook, the CEO of Apple, said that artificial intelligence (AI) is an essential tool for companies to lower their carbon footprint. According to a Bloomberg article, Cook met with Commerce Minister Wang Wentao in the week before the event and disclosed plans to increase investment in China.
With the Apple Watch being the company’s first carbon-neutral device, Apple hopes to take the lead in lowering carbon emissions. Cook emphasized the need for innovation while highlighting the company’s progress toward its environmental goals. According to Cook, AI offers businesses a wide range of tools to help them become carbon neutral or drastically cut their emissions. However, US trade sanctions hinder the advancement of AI in Chinese tech enterprises.
“We have been making great progress, but we aren’t there yet, and the road ahead requires more innovation,” Cook said of the company’s environmental objectives. Apple puts significant cash and resources into AI development, not least because it has been overtook by more aggressive competitors like as OpenAI’s ChatGPT.
The use of AI “provides a huge toolkit for every business that’s wishing to be carbon neutral or to reduce their emissions by a substantial the quantity,,” the CEO of the 63-year-old corporation said. It can assist businesses in calculating an individual’s carbon footprint, identifying recoverable items, and providing recycling plans.
Apple’s activities are already carbon neutral, and the company plans to have a net zero climate effect across its whole business by 2030. It has also established a target of removing plastic from its product packaging by 2025. The removal of outer plastic wrap from iPhone 13 packaging alone saved 600 metric tons of garbage, demonstrating the power of incremental changes executed on a massive scale.
